Project Brief

Clarendon Serviced Apartments provides serviced apartments in London to businesses seeking temporary short term accommodation.   The website since its launch has been very successful and in the 18 months we have worked with them their online sales have increased by 400%.

Key features:

• Full CMS to control every aspect of the website
• Full property database
• Dynamically generate PDF’s for each apartments using web to print technology
• Integration of Google Maps with image inserts
• Request a Call Back and Availability Alerts made easy for effective data capture

Our Role:

• Strategic Planning of Website Architecture taking into account usability, call to actions and search engine visibility.
• Development of initial design concepts for the site, design development until sign off
• Production of chosen designs into full CSS style sheets
• Installation of the core WordPress based CMS system.
• Programming of back end database and CMS for Property Database
• Full Programming of the site
• Full programming of the Web to Print functionality
• Website copy assist
• Full Optimisation of the website and ongoing SEO strategy