Why struggle with web marketing when you can talk to the experts at Ardent? We’re here to help with SEO, pay-per-click advertising, social media and more.
Your website is one of the most powerful marketing tools available to your company, for delivering client information and generating high levels of sales enquires. If the website does not have good visibility, if the key words are not clearly identified and focused on sales enquiries, then you are really missing a major opportunity to increasing business for your company.
What is Digital Marketing?
Marketing across online platforms has evolved vastly from the days where you would just send a few emails out. Now there are a large number of different approaches you need to take to create a perfect digital marketing mix. At Ardent Creative we are experts in all areas of digital marketing, getting you in front of your customers with a number of methods:
This stands for Search Engine Optimization, and refers to the ability to manage the content and format of your website to adhere to search engine ranking factors. This helps to boost your website rankings for the keywords that are most relevant and profitable for you.
With the meteoric rise of social media comes the opportunity to reach customers in a whole new way – and cost effectively too. It is now a critical sales channel for most big companies’ brand, PR and marketing strategies as it allows you to interact with customers in a more personal and instant way than ever before.
Pay per click advertising has been a revolution for companies that utilise it intelligently and strategically. PPC is science, and understanding it, refining your strategies and responding to results means you can find the right balance of keywords, budget and advert variation to gain the optimum return.
All of the above handle getting your customers through the door, but what then? Even if your website looks amazing, are you showing your customer what they need to see in order to make a purchase? Or a phone call, or fill out a contact form which may lead to a sale? Every customer of yours wants to buy something from you, it is just up to you to help them to realise they do. Conversion Rate Optimization (CRO) is the practice which refers to improving your sales using behavioural psychology techniques to influence customer decisions.
The advantages of having a full service Digital Marketing agency
Using a full service agency that offers more than just digital marketing agency services has its advantages. Agencies that only offer online marketing services may need to outsource your other requirements, such as branding, graphic design or website updates. This makes your service disjointed and could cost you more money than you need to spend. Using a full service agency means you stay in control of costs, and your account is dealt with by a single team, leaving you to relax and focus on your business.
Outstanding Digital Marketing services across Surrey, Hampshire and Greater London.
The service that we provide our clients is paramount to us, which is why we only take clients which are local to us. This allows us to always be able to have face to face meetings when necessary and can even work hands-on within your company if needed.
Ardent Creative offer a wide range of bespoke Digital Service deliveries
We deliver our online marketing services in a range of different ways. We understand that many companies would prefer to keep their digital marketing teams in-house, sometimes because they have a team set up, and sometimes because the business is not yet large enough to pay for fully fledged expertise. In some cases businesses may need digital marketing but don’t have the resources for the added labour.
Typically we help to:
- Manage web marketing campaigns
- Advise on SEO and search engine marketing
- Plan pay-per-click and link building strategies
- Develop usability analysis and measure how your site is used
- Guide you on the effective use of social media and SMO (Social media optimisation)