The iPhone 4S and SIRI – a Marketing Marvel for you and your company

Unless you have been living in a cave in Tibet, you must have heard  all the hype over the new iPhone 4s. Its new digital assistant SIRI, although still in beta, has a lot of potential.

This article is not about the technical aspects of the phone, it is more about the potential it holds as a marketing tool for your company. There may even  be  other  smart phones out there  that  can do something  similar – I don’t know ,  I happen to  own an iPhone  4s and  so  I am going to  tell you why I think its the dogs.

I have an interest in marketing and other areas such as social media and believe that your company can use technology like this to your advantage

Let’s start here- you have recently gone to an SEO company (us!)to revamp your website and increase your web traffic,  as well as increase lead generation. After a short period of time you have a new website that is  becoming more visible on the  internet , also you now find yourself with a blog, a Facebook page and a twitter account .so now what ? How is all of this going to help you and who is going to do all the work for it?

Let’s  just  say that you have a  company that sells plumbing products (it can be  any product  really)   You have a sales team,  who are out there  selling and communicating directly  with the people who actually use these products(your targeted audience – the consumer) Now we all know that sales people love gadgets and in particular iPhones .

They will be out there on sites looking at jobs, some good, some bad, new problems, old problems with new solutions – do you get where I am coming from?

What if they were to take on-site pictures with their new iPhone 4s , its enhanced photographic  capabilities and HD video will easily create images that are good enough to  go on to any blog.  Now this is where it gets interesting. Sales people are generally quite lazy and would never really sit down and actually type out something to publish. SIRI to the rescue!  You can now dictate to the phone and she will convert your voice to text. While this is not new technology the integration that SIRI has with the iPhone is very cool, combined with the iPhone’s multitasking capabilities and you are (with a little practice) looking at a worthy marketing tool.

Text and images can be combined to make a quick blog post that can be published on the fly, giving your website and blog a very human face. This will also help your company from an SEO perspective (Google LOVES fresh content!). Company Facebook pages can be updated in the same way as well as twitter. There are apps out there that can help cover these tasks very effectively.

Just think about it – your sales force can kill more than just two birds with one stone, so to speak. Keeping website content fresh means Google will love you, this in turn will increase traffic to your website through improved ranking; increasing your authority in the market. This content will make your website a trusted  resource, and thus adding real value for your customers and of course the bottom line … more sales for your  company and more commission for the  sales force !  Just think about it- it’s not just a pretty phone with a sexy voice.