It’s incredibly important to make sure that your website is optimised so that it gives you the best chance of attracting links naturally. Google loves natural links, they are the links you gain because other website owners have decided that they want to link to your website without you even having to ask.
So how do you go about giving your website the best change of attracting natural links? Here are our 10 favourite ways.
Create a blog
Have a blog on your website that produces content people will find interesting and want to share with others. However it’s no longer good enough just to write a few articles based around keywords you want to rank for. You need great content that people will want to link to and share socially via Twitter, Facebook or any other social platform.
Link to other websites
If you link out to other websites they are likely to see this by looking at links that are coming in to their site. Most people love being mentioned on the web so they are often likely to link back or tell their social media followers.
Create large resource lists
Long exhaustive resource lists about a particular topic are easy for bloggers to link to. They can take a bit of research time to create but quite often the value of the links you get back will make up for the time spent looking for all the information.
Make it easy for people to share your content socially
Make sure your blog articles and other interesting content on your website have prominent social share buttons. If people enjoy your content they would then be able to easily “like” it on Facebook or share it on other important social networks such as Twitter, Linkedin and Pinterest.
If you have really exceptional content you will find that people will be looking for those sharing buttons and if you don’t have them you might be missing out on links. The more views your content gets, the more likely it is to get linked to.
Be the first to write about a news story
If you can write about a breaking news story before anyone else you will benefit from Google’s freshness algorithm and rise to the top for that search term. This is great because others will see you as the authority on that piece of news and link to your article.
Create case studies about your clients or interview them
Case studies that make your clients look good will incentivise them to link back to the case study. If your client is interviewed by you and you write an article about it they are again likely to link to you because people often like being interviewed as it makes them look like an authority.
Create infographics and other visual content
Infographics are great for making lots of often dull content look interesting. When you place an infographic on your website, make sure you add a piece of code that makes it easy for other website owners to embed the infographic image on to their site with a link back to you already in the code. Visual content is also often very easy for others to link to.
Write press releases about interesting company news
If your company has some news that others might find interesting, put a press release up on your site and then submit the article to press release sites. Make sure it really is interesting news though. If it’s not it won’t get much traction on the web.
Create a presentation
If you have made a presentation recently you can put that on to your website. Or you can even create a new presentation just for your website.
Write great headlines
If your content is shared socially it’s more likely to be clicked on if it has a great headline. More views mean more chances for a link. Don’t underestimate the power of a headline.
Links are one of the most important aspects of making your website rank well on Google. If you can attract them naturally you may be putting yourself one step ahead of your competition.